Articles – Geoff Duffell

How to: the Audience-Building Website Launch

21/02/2018 5 Comments

The idea behind launching a new website is that you are going to make a big splash, a splash large enough to catch the attention of many people in your target field.

The strategy I outline here is one that uses a four week period to build up increasing interest in your site.

Continue Reading How to: the Audience-Building Website Launch

What tools do I need to edit my website?

20/10/2017

What tools are required? Not much actually.

But there are some ways to use them that will make a big difference to your final result.

Let’s run through them.

Continue Reading What tools do I need to edit my website?

How Effective are Pop-ups? (& Using Them Without Being Rude)

03/07/2017

Pop-ups have earned a bad reputation in the last several years, but that doesn’t mean you should necessarily avoid using them

Come to think of it, why are website pop-ups still around, given the bad reputation they’re getting?

And why do some of the highest-authority, high-traffic sites continue to make use of pop-ups, if these are so bad for a website?

There’s one possible, logical reason why pop-ups aren’t dead: because they work.

Continue Reading How Effective are Pop-ups? (& Using Them Without Being Rude)

Link and Click Principles for Happier Website Users

06/03/2017

If a website has an important story to tell it’s almost certainly going to need more than one page. In that case, we would send visitors to our other pages or offer them access external sites.

Since they both require website links, let’s look at the best ways to make our links more effective for site visitors.

Continue Reading Link and Click Principles for Happier Website Users

How Not-for-Profits Can Use Sales Funnels to Build Supporters

19/01/2017

Why would a not-for-profit need a sales funnel? It does not aim to sell, so what use is a sales funnel to it? Actually, there is much that not-for-profits can learn from for-profit organisations.

The application of the principles of a sales funnel, for instance, is something that has been proven to benefit not-for-profits in terms of improving their communications with their audience.

Continue Reading How Not-for-Profits Can Use Sales Funnels to Build Supporters

Key Questions Businesses Ask About Google Analytics

06/11/2016

For many website users, site statistics have been an under-utilised tool. Used effectively, their visitor data could help them understand visitors better, build an online audience, and widen their customer base.

Just knowing a few simple things takes a lot of guesswork out of any marketing strategies or promotional plans anyone might have.

Google Analytics is one of the most powerful statistical tools a website developer or digital marketing professional can have in their arsenal. The range of data provided can be quite extensive. There are alternatives, but Google’s product is outstandingly good.

Continue Reading Key Questions Businesses Ask About Google Analytics

6 Quick and Simple Boosters for Google Local Search Results

13/07/2016

The combination of mobile devices and advances in internet technology has given us a very effective way of making local searches.

Local search is where someone identifies a specific location and the search includes results for it and nearby places. Google and other search engines process geographical information to do this.

The most commonly searched information includes directions to a store or business, operating hours, services provided and which products are in stock.

For business operators the potential to attract new customers through local searches is too good to pass up. That could be in any geographic area, for instance, a major city or just one suburb. Or it might be a wider regional area like the Latrobe Valley, where I am based.

In this article I am going to show you how to improve local search results even if you don’t have website technical skills.

Continue Reading 6 Quick and Simple Boosters for Google Local Search Results