The combination of mobile devices and advances in internet technology has given us a very effective way of making local searches.
Local search is where someone identifies a specific location and the search includes results for it and nearby places. Google and other search engines process geographical information to do this.
The most commonly searched information includes directions to a store or business, operating hours, services provided and which products are in stock.
For business operators the potential to attract new customers through local searches is too good to pass up. That could be in any geographic area, for instance, a major city or just one suburb. Or it might be a wider regional area like the Latrobe Valley, where I am based.
In this article I am going to show you how to improve local search results even if you don’t have website technical skills.