If you or your friends are in your 20s, 30s or 40s, it is fairly likely that Facebook is a social network that’s become fixed in your daily routine.
In fact, it could very well be the only platform that you turn to for sharing news, photos and videos about your day or your life in general.
Surveys are showing that Facebook’s core audience is people between their 20s and 40s. They most likely started using Facebook (which was still fresh and new) when they began adopting smartphones from 2007 onwards. They continued using the site, building a network of family and friends, and still remain avid users.
Does this mean that Facebook is stuck with a narrow circle of users and a limited future outlook?