Pop-ups have earned a bad reputation in the last several years, but that doesn’t mean you should necessarily avoid using them
Come to think of it, why are website pop-ups still around, given the bad reputation they’re getting?
And why do some of the highest-authority, high-traffic sites continue to make use of pop-ups, if these are so bad for a website?
There’s one possible, logical reason why pop-ups aren’t dead: because they work.
If a website has an important story to tell it’s almost certainly going to need more than one page. In that case, we would send visitors to our other pages or offer them access external sites.
Since they both require website links, let’s look at the best ways to make our links more effective for site visitors.
Why would a not-for-profit need a sales funnel? It does not aim to sell, so what use is a sales funnel to it? Actually, there is much that not-for-profits can learn from for-profit organisations.
The application of the principles of a sales funnel, for instance, is something that has been proven to benefit not-for-profits in terms of improving their communications with their audience.
For many website users, site statistics have been an under-utilised tool. Used effectively, their visitor data could help them understand visitors better, build an online audience, and widen their customer base.
Just knowing a few simple things takes a lot of guesswork out of any marketing strategies or promotional plans anyone might have.
Google Analytics is one of the most powerful statistical tools a website developer or digital marketing professional can have in their arsenal. The range of data provided can be quite extensive. There are alternatives, but Google’s product is outstandingly good.